There’s a certain magic that happens when passion meets profession (and an amazing team of gals!). Here’s a glimpse into my professional journey and what led me to grow into this incredible opportunity with RPM PR.
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As we’re in “the thick of it” with all things holiday - juggling work, family, life in general during this busy season, we figured we’d help you check one more thing off your list.
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We’re interrupting your Christmas programming to give Thanksgiving the moment it deserves
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In a world that often clamors for attention with flashy displays of wealth, the concept of "quiet luxury" has been gaining momentum. Thanks to style icons like Mary-Kate and Ashley Olsen, it's a style that speaks volumes through subtlety and sophistication, and it's no longer confined to fashion and accessories. Fresno, a city known for its unique charm and local treasures, has embraced this understated elegance with open arms. From handcrafted bags to fine clothing and jewelry, even luxury cars, Fresno offers a local take on quiet luxury that sets it apart.
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As I finish up my final semester of college, I find it difficult not to reflect on the past. I have experienced a lot of change over the past four years, and it is fascinating to look back on the decisions I've made and how they have shaped the person I am today.
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When RPM PR asked Kaysha Rajani, owner and founder of Curated Giftables, to be this month’s Fierce Femme, we loved her response: “Honestly, I am flattered to be thought of as a Fierce Femme! To me, that means being a go-getter, a daring, confident woman who pushes boundaries, and someone who leads by example.”
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We are privileged to feature our next Fierce Femme, Andrea Van Groningen. As the Founder of The Avenue Home Staging and her newest venture, Shoppe at the Avenue at Pavilion West. Andrea brings her 8+ years of interior experience to the Central Valley. A wife, mom of 6, and an entrepreneur of multiple businesses with a design eye, of course, we had to ask Andrea, “How do you do it all?”
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If you follow our newest Fierce Femme on Instagram, you’d know that she absolutely loves dirty matchas (matcha tea with a shot of espresso) from Fulton Street Coffee in Downtown Fresno, she’s a resident yogi leading classes all over town, she values family, self care and cultivating community - she’s Fresno proud, and she’s kind of a big deal.
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The general public is always drawn to stories, and telling your business’s story is a powerful way to reach your goals. That’s where a publicist comes in. And at some point or another, every business would benefit from having a publicist in their corner.
While PR may not be part of your everyday marketing strategy (check out more info on the differences between PR and marketing here), it can be an extremely impactful tool.
The working mom in your life is juggling a LOT. She’s got a 9-to-5 and a 24/7/365. She’s got a busy inbox and an even busier sandbox. She’s there for her team AND for her family. And she deserves to be treated like the true queen that she is on Mother’s Day (and every day for that matter). We’ve rounded up our favorite Mother’s Day gifts for the working mom (or any mom!) below. Read on, add to cart, and thank us later.
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In the spirit of Womens' History Month, we wanted to take some time to acknowledge local resources doing great work for women.
We've rounded up a few Central Valley businesses and non-profit organizations that help lift up women here in our community. We hope this brings awareness to all of these amazing services
Downloading support from fellow working moms.
When you “hit the mother lode” it’s loosely defined as “to produce or find something that will make you very rich, happy, or successful.” When you “unload” on someone, that essentially means you’re pouring your feelings and thoughts out to them (good, bad or anything in between).
With the past two years of travel restrictions and the unpredictability of C*vid closures, staycations and nearby getaways are more appealing than ever. Lucky for residents of California’s sunny Central Valley, options for quick weekend jaunts abound, no matter what you’re looking for. Read on for our local staycation recs, and don’t forget to tag us in your adventures.
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It’s the most wonderful time of the year. The trees are glowing, the egg nog is flowing, and annual holiday traditions are in full swing. Around here, we look forward to our yearly holiday party and a tradition of our own – RPM PR’s Favorite Things.
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As we celebrate Thanksgiving, there’s so much to be thankful for this year – our wonderful clients, the RPM PR Dream Team, and of course, the delicious meal we’re all about to embark on. On that note, we’ve compiled some of our favorite Thanksgiving recipes to share! Here’s what we’re cooking up to serve alongside the turkey this year.
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