branding / logo / website / collateral / social media

“Do it, with love” has been the principle of La Dama Salon since its inception in 2014, and when creating the salon’s new look and feel, this authentic, genuine phrase guided us throughout the complete design. Founded by Jessika Medina, the salon aims to bring a sense of inclusion, confidence, and positivity to each client that walks through their doors, and RPM Public Relations used this as the inspiration in creating their refreshed logo and visuals. 

At the center of the brand, we created a signature arch to illustrate the added lightness, strength, and uplifting environment, thanks to Jessika and her 15 stylists. La Dama Salon’s minimalistic and neutral tones represent symbols of peace and simplicity, with nods to natural beauty - all core elements to the client experience at the salon. By incorporating warmer hues of vanilla, sage and blush, the brand incorporates feelings of love and lightness, speaking to the stylists’ passion for the industry.