branding / logo / website / collateral

When Kimberly (Kim) Rocca of Kimberly Joy Events + Design was craving an overall new look and feel, RPM PR came into the picture to elevate her overall aesthetic and reach a new audience, one filled with brands, businesses, and brides. A Central Valley native, Kim wanted her new brand to reflect her specialty in corporate events, social occasions, and weddings, while incorporating her detailed touch and love for design. 

In refreshing her overall logo, and in turn, her website, business cards, social media channels, and more, we felt the need to speak to Kim’s personality as her work creates a very personal relationship between herself and the client. By incorporating a classic black and white stripe, a double-lined crest-like outline, and a hand-drawn print, these elements created the perfect timeless aesthetic to add to her decade-long experience in the industry. In order to speak to her specialty traits and characteristics, we included accents of terracotta tones and accents to “JOY” in her brand elements to translate to her refreshing approach, relatable personality, and energizing creativity for all to enJOY.