Our Favorite National PR Campaigns

Viral. Buzzing. Trending. As we all know, good PR goes a long way in making your company’s mark on the zeitgeist. So what makes a GREAT national PR campaign? We’re rounding up some of our all-time favorites for inspiration.



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  • Museum of Ice Cream Tour - Did someone say, “sprinkle pool”? Social media screamed for the Museum of Ice Cream Pop-Up - an aesthetically pleasing museum of everyone’s favorite treat. Complete with a Banana Room, Animal Cookie Carousel, and Pint Shop, this ‘cream tour is what dreams are made of.

  • Model Meals: National Avocado Day - Not to toot our own horns here, but TOOT TOOT. We had a blast coordinating this campaign for our client, Model Meals, who wanted a National Day. So, we made one. Celebrate #NationalAvocadoDay on July 31st. You’re welcome.

  • P&G: Thank you, Mom - For the 2018 Olympics, P&G debuted their “Thank you, Mom” campaign, and the tears just rolled. This commercial series had layers of emotions, and we couldn’t get enough.

  • American Express: Small Business Saturday - Anyone who supports your “Mom & Pop” shops are a friend of ours. When American Express created Small Business Saturday after Black Friday, society ate it up - and so did we. As a small business ourselves, we’re all about spreading the love.

  • WestJet’s Christmas Miracle - During the most wonderful time of the year, West Jet played Santa Claus for lucky travelers landing in Calgary. Upon arrival, Santa’s elves hooked it up, and this Holiday classic never gets old.

Going down memory lane with these national hits made us so excited for what’s to come, especially here at RPM PR. We want to know - what are your favorites?