Do you need PR?
The general public is always drawn to stories, and telling your business’s story is a powerful way to reach your goals. That’s where a publicist comes in. And at some point or another, every business would benefit from having a publicist in their corner. While PR may not be part of your every day marketing strategy (check out more info on the differences between PR and marketing here), it can be an extremely impactful tool.
Read on to learn more about the top five reasons why you should hire a publicist.
You’re ready to launch. Whether you’re starting a business or announcing a new product, using PR to create buzz around your launch is a no-brainer. A publicist will be able to tell the story behind your new venture or product to their media contacts, allowing you to not only give the public more information about your business or product, but to simultaneously make a splash as well.
You’re controlling the narrative. When a business or person is thrown a curveball in the public eye, it’s best to utilize PR to set the story straight. We’ve all heard that there are two sides to every story, and hiring a publicist can ensure that your side of the matter is put into the right hands (or inboxes).
You’re growing. If your business is expanding into a new area, there’s no better time to alert the media. It’s a timely, exciting development and will help you make waves in your new market. If your team is growing with the hire of a high-profile employee or mass hiring event, these are perfect reasons to share a strategic public update and create excitement around your growth.
You’re innovating. Are you changing the game in your industry? Do you have a unique background story? Even if you’ve been in business for years, using a publicist to get your unique story told to your target markets is the perfect way to reinvigorate your brand.
You’re in need. If you are in the non-profit sector, or any industry that requires public calls to action, PR is essential. The fastest way to get the word out to the media for needed donations or other urgent matters is for your publicist to distribute messaging to the media.
Sound like you? Learn more about PR and what we do by reaching out to hello@rpm-pr.com.