About RPM PR

Founded by Rae Pardini Matson, RPM PR is a boutique public relations firm strengthening brands that define lifestyles.

The firm was created with a mission to tell client stories, establish community and media partnerships, and take a fresh and dynamic approach to influencing target audiences. RPM uses national, local, and regional PR expertise to passionately represent companies, all with a strategic plan suited to each client’s specific goals. A unique combination of local Central California roots and a powerful reach fuels RPM to achieve the client successes that have made it a burgeoning household name. A holistic, team-minded method allows for the firm and its brands to work together seamlessly in fulfilling business goals.

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About The Founder

As a graduate of University of Southern California (USC), Rae began her career in Los Angeles working for editorial publications, People and Cosmopolitan magazines. Her experience in mastering the art of storytelling and determination to finish the job no matter how long it took led her to working in national publicity for Columbia Pictures films, an entity of Sony Pictures Entertainment.

Returning to her family roots in the Central Valley, Rae brings her national, local and regional PR expertise with a passion to represent brands that define our lifestyles. Rae and her firm have experience in managing and negotiating multi-million dollar budgets for communications and marketing campaigns, and RPM is proud to be a results-driven firm that constantly challenges change.